BRING THIS DISCIPLINE TO YOUR BUSINESS WITH AI
The same mindset that drives 75 Hard is what separates good entrepreneurs from great ones. I coach founders and leaders to channel that discipline into AI-powered business growth. If you're ready to go from AI curious to AI dangerous, let's talk.
- Phase 1 of Andy Frisella's Live Hard is a 30 day mental toughness program I tackled right after finishing 75 Hard.
- My accountability partner Brendan Pettit and I break down what the mindset shift felt like moving from 75 Hard into Phase 1.
- The 5 minute cold shower every day was one of the most unforgettable and surprisingly powerful habits of the phase.
- A rock solid morning routine and clear accountability were the two things that made completing the program possible.
- Phase 1 is built for high performers who want to sharpen their mindset and take personal growth to the next level.
After completing Andy Frisella 75 Hard program and seeing the life changing results that came from it, it was only natural to keep things going by completing Phase 1 of the Live Hard mental toughness program. In this podcast episode, Rob Cressy is joined by his accountability partner Brendan Pettit as they share their Phase 1 of Live Hard experience and tips to sharpen your mindset.
- What was their mindset like for this 30 day phase compared to when they were doing 75 Hard?
- What were the challenges they encountered and how did they overcome them?
- What were the benefits of Phase 1 Live Hard?
- What was it like taking a 5 minute cold shower every day?
- How important was their routine to completing the challenge?
I created both a video and podcast version so you can deep dive into this if you’d like.
Listen to this episode on Buzzsprout
If you are interested in becoming the best version of yourself then this episode will share the habits, routines, and lessons learned from our Phase 1 of Live Hard experience. You can also check out our tips & lessons learned from each of the other Phases of the Live Hard program: 75 Hard, Phase 2, Phase 3, Live Hard Results overall
You can also connect with us:
If you are a high performer looking to take your personal growth and mindset to the next level and you are looking for a coach to support you in that process then I’d love to chat with you. You can sign up for a free 30 minute session where we will have a powerful conversation together.

BRING THIS DISCIPLINE TO YOUR BUSINESS WITH AI
The same mindset that drives 75 Hard is what separates good entrepreneurs from great ones. I coach founders and leaders to channel that discipline into AI-powered business growth. If you're ready to go from AI curious to AI dangerous, let's talk.